WRITING SAMPLES

My academic background has taught me to do the research before putting pen to paper.

STRATEGY AND ACCOUNT PLAN DECKS

Proving that there’s a method to the madness.

Strategy before implementation of strategy.

Quarterly digital marketing strategy for a high-ticket item B2C client.

Semi-annual digital marketing strategy for a high-ticket item B2B client.

Account plan / sales presentation for an enterprise DTC client.

Because a strategy, even a great one, isn’t what the audience is going to see.

A Meta ad campaign strategy brief for a campaign I piloted, amplifying positive press our PR team placed.

Site UX/UI strategy brief based on a thorough heatmap analysis using Microsoft Clarity.

STRATEGIC TACTICAL BRIEFS

Before I can strategize and the team can work, we need to know these brands like our own.

Project brief shared with our full internal team for a B2B SaaS client in the financial AI market.

Client / project brief for an enterprise DTC skincare and bodycare brand.

CLIENT AND PROJECT BRIEFS