From facilitating in-person focus groups to conducting A/B tests on ad copy, I’ve made the scientific method the forefront of my approach.

Analyzing all forms of data to draw meaningful, highly-likely conclusions is how I make this research valuable.

While numbers and studies can help us be more confident on a campaign’s ROI, the creative we share with the world is what captivates our audiences.

My keen eye for symmetry, detail, and harmony allow me to marry art and strategy.

I’d argue that one of the primary functions of a Strategist is to look out for competitive blind spots. What are competitors in a market doing that my client isn’t?

I’m addicted to finding these gaps and using them to my client’s advantage.

One of my niches in agency work has been site build consultation, both for art direction and for sitemaps. I gather the clients’ goals, ask meaningful questions, consider the market, and conduct data analyses to ensure a successful project.

Go-To-Market strategies have quickly become one of my favorite types of projects.

After analyzing a client’s industry, goals, and state of the market, I’ll bring in the right personnel (web development, PR, design, copywriters) to make sure a launches packs a punch.